Tuesday, April 15, 2008

(49) Mondo Condo


We notice that prior to the late 1990s sex wasn't really used in advertising to sell real estate the way it has been used to sell, say, motor cars and sunny vacations for many a year. Images of "class" were used to sell real estate, you know, "you have arrived: the estate homes of Avon Glen Dale" kind of thing. A lot of that imagery was formal/suburban/pseudo-Victorian and its collapse is probably not such a loss to the aesthetic environment. Nowadays we see that sexed up design-ey images, particularly with an urban theme, are the new classy but we do not quite know if we approve. Twenty somethings fresh out of community gulag or university are now direct targets of real estate advertising which is also a very new development. Given what a dismal experience renting can be (we could tell you stories!) signing up for a life of debt as soon as possible may make some kind of reductive, unimaginative sense. I suppose in a pornified world it can be hard to know where the edge is. Either way, expect more of this kind of thing unless the economy collapses completely.

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